You Won’t Find a More Loyal Audience

A recent survey conducted by the National Multiple Sclerosis Society found that Walk MS participants are incredibly loyal to the corporate sponsors that make these events possible. Take a look:

85% of participants are likely or very likely to
support a company that sponsored Walk MS

Combine this remarkable statistic with a predominantly female audience (in other words, the key decision makers for family expenditures) and the value of a Walk MS sponsorship is undeniable.

Commitment to the Walk MS Cause
Consumers are also willing to reward companies based on their commitment to a nonprofit cause. The 2008 Cone Cause Evolution Study showed:

85% have a more positive image of a product or company
when it supports a cause they care about.

Sponsorship Opportunities
The National MS Society-Wisconsin Chapter has a strong, decades-long track record of producing special events that appeal to participants and sponsors. More than 10,000 are expected to join the 14 Walk MS events slated for 2010.